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Our purpose is to build expertise and thought leadership in organization culture from research, expert account and sense making from our own professional engagements.
Our promise is to apply our expertise to solve problems pertaining to organization culture and change.
What we do
What we do
We work with Startups aspiring to scale into structured organizations & Enterprises wanting to change their 'way of doing things'.
We work with Startups aspiring to scale into structured organizations & Enterprises wanting to change their 'way of doing things'.
We apply a 3-Step Engagement Model to setup a Culture Platform that can align every decision and action towards strategic goals.
We apply a 3-Step Engagement Model to setup a Culture Platform that can align every decision and action towards strategic goals.
Culture Platform comprises of Trait Map, Ritual Blueprint and Memorability Trail, designed to work in lockstep, reinforcing each other. Organizations designed to operate on a Culture Platform can deliver a consistent brand experience, internally and externally.
Culture Platform comprises of Trait Map, Ritual Blueprint and Memorability Trail, designed to work in lockstep, reinforcing each other. Organizations designed to operate on a Culture Platform can deliver a consistent brand experience, internally and externally.
Cuture Platform
Cuture Platform
Trait Map
Trait Map
Ritual Blueprint
Ritual Blueprint
Memorability Trail
Memorability Trail
As-Is Trait Map
As-Is Trait Map
To-Be Trait Map
To-Be Trait Map
Trait Gap Analysis
Trait Gap Analysis
A clinical approach to determine As-Is dominant and diffused organizational traits through interviews with a reasonable sample of influencers and consumers of behavior. Followed by workshops on visioning the To-Be state that aligns with the strategy. And finally, publish the Gap and hence a path from As-Is to To-Be Traits for the organization.
Existential Process Map
Existential Process Map
Implement Rituals
Implement Rituals
Change Management
Change Management
Identify a critical set of organizational processes that will carry the desired To-Be traits and transmit those consistently across. Plug in these 'rituals' into the organizational structure, systems and processes. Implement a change mangement mechanism to ensure that the ritual blueprint is operational and monitored, but only guided and not controlled.
Experience Map
Experience Map
Behavior Reinforcements
Behavior Reinforcements
Memorable Stories
Memorable Stories
Identify a small set of touchpoints with internal and external stakeholders through which the organization's trait experiences can be delivered. Those that are intended to remain etched in their memories. Identify rituals that can transmit these expereinces consistently. Harvest every exeperience that stakeholders are happy to talk and spread around.
Curious? Just an email away, we are listening...
Curious? Just an email away, we are listening...
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